BRANDING: Storytelling

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Sharing your story builds trust with potential customers or clients, and it’s important to give people a clear understanding of what it is you do, why you do it and what sets you apart from the rest. Whether for potential clients, customers, or greater awareness of your brand, how do you get your story out there in this digital age …

BRANDING: Public Relations

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Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. As we all look to put together our 2021 personal and professional business plans, public relations (PR) is something you should plan to include. This A-Z Biz Link workshop will be led by local PR expert Stephanie Rodriguez. Stephanie has extensive experience working for major corporations …

BRANDING: Networking Tips & Tricks in a Virtual World

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When people say ‘it’s all about who you know” — they’re right! Networking is critical to your future success. A great network can help provide mentorship, present business opportunities, land your next job or help you thrive in your current role. This discussion will cover: What defines a great network The benefits of a robust network How to identify your …

WORKFORCE: Healthy Performance Reviews With Team Members Working From Home

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No matter how much experience you have conducting performance reviews, COVID-19 has made everything different. You and your team members have been working remotely for months which has presented obstacles and performance barriers. It’s a challenging time, so how do you even begin to evaluate your employees performance? This panel of human resource experts and company culture strategists will help …