Investing & Building in Your Organizational Culture Delivers Authentic Connection + ROI for a Stronger Brand

Amid a very disruptive time – companies, leaders, employees and customers are all increasing in their expectations, needs and demands. To bring resilience, empathy, understanding, authenticity, agility and mental toughness – leaders and brands need to lean in and invest further in their organizational culture.  

Focusing on core strengths and values of an organizational culture, leads to stronger brands, team buy-in and customer connection – even in the current virtual state of business.

In this presentation, Matthew Clyde will share 20+ years of experience in branding and marketing amid similar turbulent times and will share ideas, inspirations and recommendations on how to strengthen your brand, team and yourself. Topics and key points will include:

• • Leadership skills we all must utilize to weather the turbulent times
  • How to build and maintain a strong brand culture for your organization or your client in challenging times 
  • Why investing or continuing to invest in your culture and values can set you up for long-term success
  • How culture can drive ROI for your business internally and externally 
  • Examples and strategies to leverage your brand and culture during the COVID-19 stage and post pandemic era

About Matthew Clyde

Matthew Clyde launched his career as an 18-year old entrepreneur taking him on global work experiences to New York ad agencies and working with Fortune 500 organizations to partnerships with small start-ups. On 9/11 Matt worked as a marketing leader in the airline industry. He immediately learned to add value for his clients and build a leadership first game plan; then applied his leadership skills and marketing strengths to find solutions and rebuilding opportunities for the struggling industry. Several years later, only a few years into launching his own marketing firm—Ideas Collide, Inc.– the U.S. economy slid into the “Great Recession” and he leaned in further to lead through people, community and strategic marketing agility. Now in 2020 and another storm in the form of COVID-19 has hit – in another crisis Matthew and the team at Ideas Collide are leading forward amid constant change and disruption. Matthew has been named a 40 Under 40 business leader by the Phoenix Business Journal and one of the Top 25 Minds in Marketing by the Hospitality Sales and Marketing Association International.