LinkedIn Best Practices: The importance of LinkedIn for your Personal and Professional Brand

Launched in 2002, LinkedIn is a social network for professionals with over 600 million users. A LinkedIn page is often referred to as a digital resume and can serve as a great tool for employers looking to attract top talent and for candidates that are looking to identify their next career move. Businesses and professionals alike need to be on LinkedIn, and our group of local experts will share the reasons why from a marketing, branding and human resources perspective. Event attendees can also expect to hear practical tips for how to leverage the social platform to:

• Build trust

• Grow your network

• Position you as an expert

• Receive endorsements and recommendations

• Build your brand